Today, social media is built for individuals. Companies and organizations do have profiles, but the user experience is still oriented around an individual person who controls the organization’s account. Platforms are not designed for decentralized or ad-hoc communities that may have a diversity of ways of organizing themselves.

User-generated data in social media has garnered— and rightfully so — a negative reputation. Our data is harvested to drive advertising revenue. What content we engage with is sold to paying advertisers while users are restricted from accessing it at all.

Existing Web2 social media relies on exploiting your connections. We build our relationships on these platforms with care – who we follow, who we share content with, who we interact with – and they deserve to be nurtured.

DAOs have become a significant organizational structure in Web3, bringing new ways of organizing communities and treasuries, utilizing decentralized voting on-chain to take action such as distributing funds. But while the goal of these organizations is to enable communities to make effective decentralized decision-making, the current tools available often do not scale, nor are they able to achieve this vision completely. Not only do operations become increasingly harder to manage as they become fragmented across various platforms, but the identity of members in the community becomes lost or diluted, effectively reducing complex decisions to a sterile and scattered voting system.